Association Management Series: Key Concepts Every Association Professional Should Know - Membership

Just because you work for a membership association doesn't mean you work *in* membership. BUT, there are key membership concepts every association professional should know. Join this fast-paced session to learn more about the membership lifecycle, from prospecting and lead generation, through the welcome cycle and ladders of engagement, to good practices in renewal cycles, and what happens after that. Expand your association management knowledge base, and walk away with information and insights that will help you help your organization succeed.

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Speaker: Elizabeth Weaver Engel, M.A., CAE

Elizabeth is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management.