Why Your Association Needs Market Research

Why Your Association Needs Market Research

Market research will help you understand what is most important to your members and how to make the membership experience better. Research will help you to develop a cohesive vision for your association. If your association isn’t meeting the needs of your membership, someone else will.

Speaker: Sheri Singer

Since 2002 Sheri's firm, Singer Communications, has provided strategic communications, digital media strategy, messaging, advocacy, branding, media relations and training, market research, and content development for a wide variety of clients including healthcare, education, women's issues, global concerns, construction, real estate, finance, and transportation.

Before starting her firm she was a senior executive with top PR agencies (Ketchum PR) with Fortune 500 clients. She started her career with associations and she spent 12 years in senior positions including serving as the #2 in her last association staff post.

She is Vice Chair of the American Society of Association Executive's Healthcare Community Committee--part of ASAE's leadership. She is a founding member of the Public Relations Society of America's National Capital Chapter's Independent PR Alliance and served on IPRA's board for 14 years including as chair, and on PRSA-NCC's board for five years.